Mag+
One of the traps of predicting the future is taking our current method of interacting with the world and then simply wrapping in a shinier package. However, the truly ‘game changing’ technology often only comes about when someone redesigns our interaction from scratch – again, often without the unconscious boundaries that current technology impose and that we impose on our own thinking.
This conceptual video is Bonnier R&D’s take on the future experience of digital magazines.
The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories … It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.
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